Barbie vs. Bratz - The Battle is Over (or is it?)
In the eyes of the legal system, Barbie wins the Barbie vs. Bratz battle.
Remember the case of who actually owns Bratz? Mattel sued MGA Entertainment who markets Bratz claiming that Bratz dolls were created by Carter Bryant while he still worked at Mattel and was on Mattel’s payroll. Well, the jury decided that early Bratz designs and the brand name of Bratz was created while Carter Bryant was employed by Mattel.
What does that mean for Bratz and Barbie? No one knows yet, but even though the courtroom battle is over, it seems there is still a lot to sort out between these two companies and these two brands. Some estimates say Mattel is owed $1.6 billion in lost profits. And where does Bratz go from here? We’ll have to wait and see.
What do you think of the outcome of the Barbie vs. Bratz court case?
Image: Flickr
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POSTED IN: Children's Toys, News Stories
3 opinions for Barbie vs. Bratz - The Battle is Over (or is it?)
Scott
Aug 19, 2008 at 6:37 am
How did the Bratz ever become so popular in the first place? Their line of babys and “Lil’ Angelz” just creeps me out. Yet again I’m not the target audience, but if my daughter ever asks for them I’d rather push her towards Barbie.
Back to the article though, anything you create while working for a company usually becomes the intellectual property of your employer. That’s just the way things go and as cutthroat as the toy business (not that I would know), IP is even more closely guarded.
mI$h@l
Sep 23, 2008 at 6:26 am
bratz rule !! they are soo cool / hot ..,while barbie is so damn childish ..with pink all over .! she sucks !!
evldrknss
Oct 18, 2008 at 8:37 pm
u guys can’t even spell concert in ur poll. U spelled it “consert” real smart u guys, real smart. send me a message, I dare you.
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